Awaken — Privacy Policy

Last updated: 14 October 2026

At Awaken, we respect your privacy and are committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and protect your personal data when you visit our website or join the Awaken Private Pre-Order List.

1. Who We Are

Awaken — The Year of You is an Irish gift brand developed under A Time To Smile Again.

Website: www.awaken.ie
Data controller: PIMCD Limited
Business address: Ennis Road, Ennistymon, Co. Clare
Contact email: info@awaken.ie

We are responsible for how personal data collected through our website is used.

2. Information We Collect

When you register for our Private Pre-Order List, we collect:

  • Your name
  • Your email address
  • Your consent to receive Awaken communications
  • Technical information associated with your submission, which may include your IP address, browser information and submission date

We may also collect limited technical information necessary to operate and protect our website.

3. How We Use Your Information

We use your information to:

  • Register your interest in Awaken.
  • Contact you about our first product release.
  • Provide private pre-order invitations and early-access information.
  • Share relevant product news and launch announcements.
  • Respond to enquiries.
  • Maintain the security and operation of our website.

We will not use your information to send marketing communications from McDermott’s Pub or other unrelated businesses.

4. Your Consent

When you join the Awaken Private Pre-Order List, we ask for your consent to receive launch and product-related emails.

Our legal basis for sending these communications is your consent under Article 6(1)(a) of the General Data Protection Regulation (GDPR).

You may withdraw your consent at any time by contacting us or using the unsubscribe instructions included in our marketing emails.

Joining the list does not constitute a purchase, payment, reservation or guaranteed allocation of a product.

5. How We Store Your Information

Our website uses WordPress, Contact Form 7 and Flamingo to collect and manage registrations.

Information submitted through the registration form is stored within our website’s database, hosted by our website hosting provider.

Access to registrations is restricted to authorised individuals who require it for operating Awaken.

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse or disclosure.

6. Sharing Your Information

We do not sell your personal information.

We may share limited data with trusted service providers where necessary to operate our website, host our database or deliver communications.

These providers must handle personal information appropriately and in accordance with applicable data protection law.

Where personal information is transferred outside the European Economic Area, we will ensure that appropriate legal safeguards are in place.

7. How Long We Keep Your Data

We retain Private Pre-Order List information while your subscription remains active and the information is reasonably necessary for Awaken launch communications.

We will review inactive registrations periodically and delete personal information when it is no longer required, unless a legal obligation requires us to retain it.

You may request removal of your information at any time.

8. Your Data Protection Rights

Under GDPR, you have rights concerning your personal information, including the right to:

  • Request access to information we hold about you.
  • Request correction of inaccurate information.
  • Request deletion of your information.
  • Withdraw consent to marketing communications.
  • Object to certain uses of your information.
  • Request restriction of processing.
  • Request a copy of your information in a portable format, where applicable.

To exercise your rights, please contact us using the email address provided above.

You also have the right to lodge a complaint with the Irish Data Protection Commission at www.dataprotection.ie.

9. Cookies and Website Technology

Our website may use cookies or similar technologies necessary for website functionality, security and performance.

If we introduce optional analytics, advertising or marketing cookies, we will provide appropriate information and obtain consent where required by law.

Additional information about cookies may be provided through a separate Cookie Policy.

10. Children’s Privacy

The Awaken Private Pre-Order List is intended for individuals aged 18 or older.

We do not knowingly collect personal information from children through the registration form.

11. Changes to This Policy

We may update this Privacy Policy when our business, website or data processing practices change.

Any updated version will be published on this page with a revised date.

12. Contact Us

For questions about this Privacy Policy or how your personal information is handled, please contact:

Awaken — The Year of You
A Time To Smile Again

Email: info@awaken.ie
Website: www.awaken.ie
Business address: Ennis Road, Ennistymon, Co. Clare